FutureFeed Interview

Immersion Group CEO recently sat down with FutureFeed to discuss how the company came into being and our ambitions for the future.

From its origins as an idea during the COVID pandemic, to securing a major investment from one of the world’s largest marine product companies, Australian-based FutureFeed licensee, Immersion Group, has come a long way in a short time.

“I remember when Immersion Group was merely an idea. Locked down during the depths of the COVID pandemic on my farm in Gippsland (Victoria), I was regularly meeting with Dr John Statton (Co-Founder and Director) via Zoom who couldn’t travel across from Perth (Western Australia) as the borders was closed,” Immersion Group CEO Scott Elliott said.

Elliott, an environmental scientist, had previously worked on seagrass restoration with Statton, an aquaculture expert working at University of Western Australia. The pair recognised the immense potential of Asparagopsis seaweed for reducing livestock methane emissions.

Following those exploratory conversations during the pandemic, Elliott took a significant risk, selling his farm to fund the establishment of Immersion Group.